video production
Website videos, according to the CMI (Content Marketing Institute) “are great for audience retention and can increase purchase intent by 97%.” Why wouldn’t you want to use a marketing tool with that kind of potential? Here are some ways to consider using videos to enhance your business.
One of the best ways to immediately show your customer the face of your business is an intro/welcome video on your home page or landing page. Use a video to welcome your customer with a few words explaining what your company is about or what type of experience they will have on your website. It gives your website a very personal appeal and makes your company feel like its people oriented not just technologically oriented. Having the company president or CEO say hello to their customers will enhance their experience and put a face on your company giving it a personal touch.
Your company has a mission statement. It also has a brand style that you work hard to convey to potential customers. Why not make a company image video that explains your mission and shows off your company brand. Company image videos can be simple, like showing the world the front of your complex and the insides of your factory or it can have interviews with your key staff having them explain their roles in your company and anywhere in between. The main objective is to show your customers the real heart and soul of your business.
Most companies have communication systems in place to showcase company news or employee highlights that happen from month to month. They are usually in the form of an e-newsletter. Video newsletters can take that function to the next level. Why not show a clip of your top sales person winning a national sales award. Or a video of your presentation team on the convention floor wooing new customers. Or a new baby born to your HR manager. Anything and everything can be a great moment recorded for posterity.
pricing
Basic 1 - 2 Minute Video $1500 - $2500
Site Survey
1/2 Day Shoot with 1 HD Camera
Voice Over
Licensed Music
Script
Professional Editing with Multiple Revisions
Standard 2 - 4 Minute Video $2500 - $3500
Site Survey
1 Day Shoot with 1 HD Camera
Voice Over
Licensed Music
Script
Professional Editing with Multiple Revisions
Premium 5 - 10 Minute Video $4500 - $9500
Site Survey
2 Day Shoot with 1 HD Camera
Voice Over
Licensed Music
Script
Professional Editing with Multiple Revisions