Website videos, according to the CMI (Content Marketing Institute) “are great for audience retention and can increase purchase intent by 97%.” Why wouldn’t you want to use a marketing tool with that kind of potential? Here are some ways to consider using videos to enhance your business.
1. Intro/Welcome Videos.
One of the best ways to immediately show your customer the face of your business is an intro/welcome video on your home page or landing page. Use a video to welcome your customer with a few words explaining what your company is about or what type of experience they will have on your website. It gives your website a very personal appeal and makes your company feel like its people oriented not just technologically oriented. Having the company president or CEO say hello to their customers will enhance their experience and put a face on your company giving it a personal touch.
2. Company Image Videos.
Your company has a mission statement. It also has a brand style that you work hard to convey to potential customers. Why not make a company image video that explains your mission and shows off your company brand. Company image videos can be simple, like showing the world the front of your complex and the insides of your factory or it can have interviews with your key staff having them explain their roles in your company and anywhere in between. The main objective is to show your customers the real heart and soul of your business.
3. Informational Videos.
Every website has a FAQ or Frequently Asked Questions section. Wouldn’t it be nice to have a video that gives your customer the answers to those questions before they know to ask the questions. Informational videos can do that for you. Don’t wait for them to ask, give them the information in an easy to digest way that helps them understand your business, effectively beating them to the punch.
4. Electronic Press Releases.
You have information about a new product or service that you want to release to the world. One way to do that is to make an EPR or electronic press release. Local news facilities are always looking for stories and you are looking to get information about your product to the general public. An EPR will basically write the story for the news agency and if they are a television station you have given them all they need to feature you in a newscast.
5. Company Video Newsletters.
Most companies have communication systems in place to showcase company news or employee highlights that happen from month to month. They are usually in the form of an e-newsletter. Video newsletters can take that function to the next level. Why not show a clip of your top sales person winning a national sales award. Or a video of your presentation team on the convention floor wooing new customers. Or a new baby born to your HR manager. Anything and everything can be a great moment recorded for posterity.