Do your employees excel at their jobs? Do they have skills or hobbies that they don’t necessarily use in your company? Why not highlight them in a company video newsletter. Many companies have a written newsletter that they send out by email each month with stories about what the company is doing or new procedures or even the occasional pat on the back for an employee. What if your company took it up a notch? Why not have a video newsletter. This newsletter could include any new information that you need to relate to your employees, sales numbers, new marketing plans but what if you highlighted your workers as individuals? Here are a few things to think about as you plan your monthly video newsletter.
1. Sing the company song
Begin with reminding your employees what makes your company great. Have the president or CEO introduce the video and praise the company as a whole on what it is doing and what it plans to do. Workers often get in ruts and forget that it's not just about them. Go into detail about how the company benefits the community, the country and the world and then bring the employee in and explain that they are vital to ALL of what the company does. Sometimes helping a person feel a part is as good as a promotion or a raise (I said sometimes).
2. Highlight someone that is excelling for your company
Everyone likes to be acknowledged and by pointing out someone’s success in the company increases the chance of them working even harder. Talking about a salesperson’s successes will help the sales team. Focusing on an employee’s numerous years of employment or their 3 year streak of not missing a day will not only make that person feel good but will cause others to think that they might accomplish something like that too. Also, if you make it a monthly event, you might find employees striving to make the monthly newsletter the next time. It’s a win-win-win situation.
3. Highlight someone that is excelling in life
Not all jobs are the same and some jobs are easier to quantify than others. But most people have an outside talent or hobby that can be highlighted to inspire others at your business. You might find someone in your company has a black belt in martial arts, or can bake fancy wedding cakes or flies remote-controlled helicopters. If you highlight these talents it might encourage your workers to expand their outside activities as well. More important things you might want to highlight; volunteer work, church life, work in service clubs or organizing protests for any number of social problems. Your company will benefit from your employee’s outside activities. A well rounded employee is a great employee.
Anytime that you can feature the talents of your workers helps with team building and morale. A monthly video newsletter will not only increase morale but it will help to connect your employees to each other creating a strong working environment.
